Gastblog Dan Yarmoluk: “De vijf hobbels in IIoT en hoe ze te overwinnen”
Zo nu en dan geeft IoTJournaal het podium aan een gastblogger. En zo nu en dan gaat het om een expert die louter in de Engelse taal schrijft. Dat is het geval met Dan Yarmoluk, director of Business Development bij de Amerikaanse fabrikant ATEK Access Technologies en één van de bekendste IoT-experts wereldwijd. Hij heeft het over de vijf belangrijkste hobbels bij de implementatie van Industrial Internet of Things-oplossingen. En hoe die zijn te overwinnen. Dat maakt zijn verhaal meer dan de moeite waard. Ook als het in ‘t Engels is. Wie dat niet machtig is, kan altijd een beroep doen op Google Translate.
1. Too Much attention on the Technology Stack or Informational Technology (IT)
Most vendors fit somewhere in the technology stack from things, connectivity, platforms, applications and analytics. For the mid-tier industrial world, it’s hard to decipher the big picture on how and where to start. Thus, the IoT industry is heavily focused on what appears to be gadgets and not making it relevant to the particular business verticals themselves, appearing expensive and intimidating. While one must understand the pieces and costs, focus on the desired outcome and peel back the onion one layer at a time. As a manager or executive, you want to use data and information to influence human behavior (maintenance technician preempting a costly pump failure through use of data alerts and trending analysis).
2. Conservative Technology Culture or Too Much Focus on Operational Technology (OT)
A second major barrier has to do with the expertise and culture of industrial organizations, which is a focus on operations, or Operational Technology (OT). Industrial organizations as Operational Technology companies are at direct odds philosophically with Informational Technology (IT) organizations. Whereas IT is defined by constant change and innovation, OT is change- and risk-averse. That’s why it’s not unusual to see industrial automation systems in service for decades at a time with little or no change. In a world where any downtime of production systems can have a devastating impact on revenue stability is the top priority.
The real value will be the fine balance of domain expertise (OT) with data science (IT) to yield positive outcomes for the organization. While stability and the way things were done in the past served well as “experience”, organizations must adapt to this digital industrial revolution dubbed Industry 4.0. We are all too familiar stories of Kodak being a market leader until digital disruption eclipsed the instant photograph with digital photos. Some referred to those who don’t innovate during these rapidly changing times as being “Kodaked”. One has to jump in and commit through a series of small experiments to learn from these organizational changes. You can mitigate risk by having reasonable expectations in small, coordinated “digital test beds” to determine the value and ROI.
3. Lack of Industrial Technologists to Lead the IIoT Program
While one can commit in theory to the idea the digital world is merging quickly with the industrial world and the desire to start on an initiative, there is the question of who in the company can lead that charge. There needs to be a person or team that can bridge the gap between the IT and OT cultures and competing priorities are met. The program needs a combined IT/OT perspective for the organization, all within the confines of achieving IIoT goals with increasing operational complexity or burdens that is already short staffed.
There are several certifications in data science, online courses and conferences nationwide to begin educating middle management to these concepts. While new, start building the competency but making learning and education a KPI of the management team. Look to team with universities, vendors that can help assist with this function and educational need. The thirst and quest for knowledge must be an ongoing mandate of the executive team. Learning will be considered a lifelong process, where dynamic stability and constant motion is required to stay relevant.
4. What’s the ROI?
Industrial technology investments are highly ROI-driven. IIoT should be seen as a process improvement over time that yields significant savings and efficiency, not as typical 12-month payback cycle type of investment.
Data should be considered an asset not only for SCADA or monitoring, but as condition monitoring that leads to predictive/preventative maintenance. Sensors that monitor vibration, temperature, humidity can provide a wealth new insights on rotating machines and pumps. Measuring and seeing trends from various sensors can help predict failures before they occur, minimizing unplanned and costly downtime. This also improves maintenance schedules as over time, this is tried-and-true in your factory setting, beyond calendar or user manual guides as leading indicators of planned downtime. ROI must be looked at holistically with the bottom line organization wide and from a cost savings and efficiency improvement together.
5. Security Concerns
With all the news regarding cyber security, it is easy to worry about the potential hacks and problems that occur. One has to systemically specifically address these security issues one by one and realize there are safeguards to protect sensitive industrial information. Data can be verified and encrypted with a myriad one of-way communications depending on the level of sensitivity. SCADA systems do not need to integrate sensor data and action it, they can be separated digitally. In addition, the cloud infrastructure could be networked internally as a “private” or corporate cloud with no access to outside world. These security barriers can be overcome, realizing the IIoT benefits outweigh the risks.
How to Begin: Think Big or Small?
A straightforward and practical approach should be used when embarking on an IoT project. This should not be viewed as a massive, company-changing effort, but rather a series of small projects or digital test beds that have the potential to increase revenue, improve the bottom line or boost customer retention. While we all recognize the opportunity for success, realize that not all IoT initiatives will succeed, some say that about half will fail. If you have that in mind (failure on some trials or projects will happen) then company expectations about success are reasonable.
A reasonable approach is to pick a few products and services to which adding sensors and connecting them could possibly result in substantial improvement to the organization’s bottom line. In addition, identify three more products and services that could possibly lead to additional sources of revenue. Research has shown from a portfolio of six projects, one will be a big success, two will be average hits and three will fail.
This approach is manageable and if the pilots are successful, they can be part of the company’s offerings. If they don’t succeed, they can be considered useful learning experiments; continue and iterate on the others. This process should be repeated. In addition, one should consider the organizational culture when implementing, ensure buy-in from the top management team, identify digital directors, transform your company culture, etc. Even with all necessary systems and processes in place, a strategy can be crushed by old visions of what the company is or aspires to be.